Pnina Tornai for Azazie consists of bridesmaid dresses that are direct-to-consumer.

License Global

April 1, 2022

2 Min Read

Azazie, a direct-to-consumer bridal and special-occasion dress brand, has announced an exclusive collaboration with celebrity couture bridal designer, Pnina Tornai.  

The collection is Tornai’s first bridesmaid collection and Azazie’s first time collaborating with a celebrity designer. 

Tornai designed a collection offering a wide range of textures and fabrics that convey the essence and spirit of her couture brand, including Pnina signature lace, Spotlight sequin, sleek satin, fluid chiffon and luxurious mikado. Dresses will be available in a variety of colors including black, dark navy, burgundy, pearl pink, dusty blue and a new “Pnina Nude” color exclusive to this collection.   

The collection includes form-fitting gowns, sleek jumpsuits and sexy short dresses with intricate details. Sizing will range from 0 to 30, with custom sizing available upon request. 

“My calling is to inspire and empower women,” says Tornai. “It was important to me to extend that to the special women in my brides’ lives and to have the opportunity to dress and connect with so many more wonderful women. My brides are my greatest inspiration and designing bridesmaid dresses is another way for me to support them as well, by creating the perfect bridesmaid dresses to frame my bridal gowns. I have always advised my brides regarding their bridesmaid attire, but I wanted to bring something to the market that I felt was missing.” 

Tornai knew that Azazie, as the leading online retailer in the bridal industry with extensive bridesmaid expertise, would be the perfect partner to embrace her vision and couture sensibility.  

“Azazie is an established, innovative and trusted brand in bridesmaid dresses, and I immediately connected with the Azazie team from a creative and marketing point of view,” says Tornai. “We both cater to a demographic of young women who are savvy shoppers, and we want to disrupt the bridesmaid industry and give them something fresh, bold and exciting.” 

“Pnina Tornai is the fairy godmother of brides – not only is she the leading couture bridal designer but she is a celebrator of women in all their forms,” says Ranu Coleman, chief marketing officer, Azazie. “This being Azazie’s first celebrity designer collaboration, we were very particular in who we wanted to partner with. We knew right away that we shared the same vision as Pnina and we were the right partner to turn Pnina’s vision for her first-ever bridesmaid collection into reality.” 

Tornai, who is known for starring in 18 seasons of TLC’s “Say Yes to the Dress,” is currently the No. 1 selling brand at New York City-based bridal shop, Kleinfeld Bridal.  

Pnina Tornai for Azazie is the latest addition to the direct-to-consumer bridal and dress brand’s collaborations. This latest partnership highlights the brand’s innovation, inclusivity and individuality for brides and bridesmaids alike. 

The collection is available exclusively on and ready to ship to the U.S., U.K., Canada and Australia.  

The license agreement between Pnina Tornai and Azazie was brokered by Brandgenuity, in partnership with A3 Artists Agency. 


Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like