Brick Lane, Pella Ride into Co-Brand

East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.

April 6, 2018

Brick Lane, Pella Ride into Co-Brand

East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.

Combining the cycling heritage of Italy with BLB's urban flair, the collection features a technical wool jersey, a vintage wool jersey, a short-sleeve jersey and bib shorts.

The Brick Lane Bikes x Pella Sportswear collection will be available worldwide through both companies' distribution networks beginning in April.

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