Bravado has secured a deal with Team GB to design and distribute official, branded merchandise ranges to the U.K. retail market ahead of the team’s participation in the 2020 Summer Olympics in Tokyo.
The line of athleisure, apparel and accessories will be featured online and in-store, with high-end capsule collections scheduled to run later this summer.
“We can’t possibly be more passionate and excited about this collaboration,” says Keith Taperell, vice president, retail and sales, Bravado U.K. “With such a testing year behind us, we look forward to the creativity, optimism and patriotism that accompanies this project. The unity and inspiration the Games conjure the world over is just what we all need.”
The 2020 Tokyo Olympic Games will take place in Japan from July 23 until Aug. 8. Team GB will take part in 40 sports, with more than 370 athletes due to represent their country.
“Team GB are delighted to be working with Bravado to tap into their design and retail expertise to excite the fans with great product ranges as the nation gets behind the team with the Games set to take place in just under a month,” says Paul Ellis, head, licensing and retail, Team GB.
More details on individual capsule collections are to follow in the coming weeks.