Brandgenuity Names Three Licensees for ‘The Sims’

Ripple Junction, The Forecast Agency and Difuzed to create branded product for Simmers.

License Global

May 15, 2024

1 Min Read
The Sims, Brandgenuity
"The Sims"Brandgenuity

Brandgenuity has announced Ripple Junction, The Forecast Agency and Difuzed are the first lifestyle licensees for “The Sims.” The licensees will interpret “The Sims” in fashion apparel and accessories categories and bring these products to retail fashion specialty, department, mid-tier, mass and online channels in the U.S., Europe and the Middle East.

“We’re delighted to welcome our first lifestyle licensees,” said Lyndsay Pearson, vice president, creative, The Sims, Electronic Arts. “We selected our partners, Difuzed, The Forecast Agency and Ripple Junction, because they demonstrated the right design, trend and retail expertise, as well as a passion for the brand. We are excited to partner with them to deliver new products to Simmers that will celebrate, connect and delight them in genuine, creative ways.”

“The Sims” will celebrate its 25th anniversary next year, with launches and programs surrounding the tentpole in store.

The first line of apparel is expected to launch this fall/winter.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like