Brandgenuity Names Three Licensees for ‘The Sims’

Ripple Junction, The Forecast Agency and Difuzed to create branded product for Simmers.

License Global

May 15, 2024

1 Min Read
The Sims, Brandgenuity
"The Sims"Brandgenuity

Brandgenuity has announced Ripple Junction, The Forecast Agency and Difuzed are the first lifestyle licensees for “The Sims.” The licensees will interpret “The Sims” in fashion apparel and accessories categories and bring these products to retail fashion specialty, department, mid-tier, mass and online channels in the U.S., Europe and the Middle East.

“We’re delighted to welcome our first lifestyle licensees,” said Lyndsay Pearson, vice president, creative, The Sims, Electronic Arts. “We selected our partners, Difuzed, The Forecast Agency and Ripple Junction, because they demonstrated the right design, trend and retail expertise, as well as a passion for the brand. We are excited to partner with them to deliver new products to Simmers that will celebrate, connect and delight them in genuine, creative ways.”

“The Sims” will celebrate its 25th anniversary next year, with launches and programs surrounding the tentpole in store.

The first line of apparel is expected to launch this fall/winter.

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