Brandgenuity Names Three Licensees for ‘The Sims’
Ripple Junction, The Forecast Agency and Difuzed to create branded product for Simmers.
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"The Sims"Brandgenuity
Brandgenuity has announced Ripple Junction, The Forecast Agency and Difuzed are the first lifestyle licensees for “The Sims.” The licensees will interpret “The Sims” in fashion apparel and accessories categories and bring these products to retail fashion specialty, department, mid-tier, mass and online channels in the U.S., Europe and the Middle East.