Brandgenuity Builds Boppy Roster

The collection will feature Boppy designs and characters on layette, plush, bedding and apparel for boys and girls such as jackets, bodysuits, buntings, leggings and sleepers.

"We have always dreamed of extending the Boppy brand into layette and other infant categories that satisfy the needs of both mom and baby,” says Nancy Bartley, chief executive officer, The Boppy Company. “We are excited to work with Rashti & Rashti on this new endeavor as they are experts in their field and share a passion for our brand.”

The partnership with Rashti & Rashti expands The Boppy Company's current licensing roster, which also includes diaper bags, bottle bags, on-the-go changing stations, baby chairs, shopping cart covers, head and neck supports, changing pads,