Brand Liaison to Rep Lingerie Brands

Lingerie company Felina has selected The Brand Liaison as the worldwide licensing agency for its brands Felina, Jezebel and Paramour.

April 6, 2018

Each brand has its own distinct character: Felina is classic and romantic with European-inspired design elements; Jezebel is playful, provocative and trendy; and Paramour is designed for the contemporary, plus-size women.

The Brand Liaison will launch the Felina family of brands for licensing at Licensing Expo June 9-11 in Las Vegas, Nev. The agency plans to expand the family of Felina brands into additional apparel and accessory product categories including hosiery, socks, slippers, swimwear, activewear, fragrance and personal care.

“Based on the success of our brands over the years, we have repeatedly been asked by our customers and retailers for a greater product assortment," says Robert Zarabi, president, Felina. "Licensing gives us the opportunity to collaborate with best-in-class manufacturers with expertise in their respective product categories. We

are delighted to be working with The Brand Liaison to lead our licensing effort and successfully expand our product offerings.”