Influencer’s signature look inspires range of onesies highlighting her favorite characters and prints.

YouTuber and social media influencer LaurDIY has partnered with The Kersheh Group, owner and producer of Sleep Riot, for a collection of sleepwear.

The Brand Liaison, LaurDIY’s licensing agent, brokered the deal.

Under the terms of the agreement, Sleep Riot will launch a capsule collection of LaurDIY’s signature onesies that will feature familiar character faces, such as a narwhal and other kawaii animals that play a role in the influencer’s brand.

“Lauren’s personal brand, voice and vibrant content themes complement the DNA and aesthetic of the Sleep Riot brand,” says Allison Jurow, senior director, merchandising and creative, The Kersheh Group. “Her ability to meaningfully engage with the brand’s core demographic coupled with her love for onesies makes this a perfect match!”

Furthermore, The Brand Liaison will showcase the LaurDIY licensing program at Licensing Expo, May 23-25, at Booth #E154.