Sponsored By

Bloomingdale's Launches Exclusive AQUA x Studio 189 Collection

Collab features 11 handcrafted prints on bathing suits, dresses and more.

License Global

June 29, 2022

1 Min Read
Models wearing apparel from the latest AQUA x Studio 189 collab.
Models wearing apparel from the latest AQUA x Studio 189 collab.Studio 189

Bloomingdale's has announced AQUA x Studio 189, a limited-edition collaboration between the retailer's exclusive brand and the artisan-produced lifestyle brand and social enterprise co-founded by luxury executive and educator, Abrima Erwiah, and actress and activist, Rosario Dawson. The collection features vibrant hand-dyed prints produced by Studio 189 artisans in Ghana in vibrant summer-ready styles including dresses, tops, skirts and swimwear – all designed to be mixed and matched. The AQUA x Studio 189 collection launches on July 1 at Bloomingdale's stores nationwide and on Bloomingdales.com.  

A total of 11 different hand-batiked prints were created exclusively for this collection, including palm leaves and pineapple motifs, each designed in bright, vivid color palettes. 

“By partnering with AQUA on this collection, we're able to celebrate the work of our artisans on a whole new level," says Abrima Erwiah, co-founder, Studio 189. "The special hand-batiked prints that were created exclusively for this collaboration resulted in Studio 189's largest single fabric order to date, which grants us the opportunity to present the craftsmanship of our artisans to a broader audience. It's an accessible collection that embraces joy with vibrant and tropical designs fitting for the summer season."  

Related:Bloomingdale’s to Open Concept Store

"We're delighted to have had the opportunity to collaborate with Studio 189 on this beautiful collection," says Denise Magid, executive vice president and general merchandise manager for ready-to-wear, center core, concessions and Bloomingdale's outlets, Bloomingdale’s. "As a brand that works with artisanal communities that specialize in various traditional craftsmanship techniques, Studio 189 brings bold, inspired new looks to our beloved and best-selling AQUA portfolio this summer." 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like