Bloomies Draws on Crayola for Spring Promo

Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.

April 6, 2018

Bloomies Draws on Crayola for Spring Promo

Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations with designers such as Trina Turk and Cynthia Rowley, window displays and in-store events.

Twelve ready-to-wear designers have each created a new version of their signature dress featuring a Crayola color. Among the participating fashion labels are Torn by Ronny Kobo, Trina Turk, Charlie Jade, Rebecca Taylor, Milly, Cynthia Rowley, Nanette Lepore, Twelfth Street, Rebecca Minkoff, Parker, Clover Canyon and Amanda Uprichard.

The line was launched last night at an event in New York City and the collection is now available online and will debut in stores across the U.S. Saturday.

Seven of the designers have also created dress sculptures made out of crayons that are being featured in window displays at Bloomingdale's two flagship stores in New York City. (Scroll down to see a slideshow of some of the sculptures.) The window displays also showcase a drip art theme that will be echoed in the

I Am Color in-store displays.

The campaign will run through March 16.

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