Birdwell, Pendleton Woolen Mills Launch Summer Collection

Two brands partner on new Californian lifestyle capsule.

July 10, 2024

1 Min Read
Terry Poncho in “PWM Brown,” Birdwell 
Terry Poncho in “PWM Brown” Birdwell

Birdwell, an American beach brand known for handmade, premium boardshorts, is partnering with Pendleton Woolen Mills, another heritage brand, on a collaborative summer capsule, available now. The limited-edition collection features designs for men and women produced to celebrate the timeless California surf style.

Each item features Pendleton’s distinct “Rancho Arroyo” diamond motif, which represents Southern California’s Lopez Lake, located among the sage scrub and oak woodland of the Los Padres National Forest.

“Reverence for the authentic reproduction of heritage patterns on new modern silhouettes is the foundation for this collection,” says Eric Crane, chief executive officer, Birdwell. “The opportunity to join two classic American brands and celebrate timeless design and our shared history in West Coast culture was too good to pass up. Birdwell and Pendleton is a match made of shared values of quality, authenticity and dedication to true craftsmanship.”

The collection includes key swim, clothing and accessory styles:

  • Birdie Boardshorts in “PWM Turquoise”

  • Wright Short in “PWM Turquoise” 

  • Terry Poncho in “PWM Brown” 

  • Diamond T-shirt

  • Diamond Snapback in “PWM Brown” 

“We are thrilled to be launching this collaboration with Birdwell, a brand that shares our values of creating products with enduring quality and timeless style,” says Peter Bishop, executive vice president, merchandising and design, Pendleton Woolen Mills. “When designing this collection, the Birdwell and Pendleton teams aligned on the patterns and colors as a nod to our shared vision of California surf culture.”

The Birdwell x Pendleton Woolen Mills’ collection is available on the Birdwell and Pendleton websites and at brick-and-mortar Pendleton retail locations.

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