Armed with a legion of 500-plus staffers who are experts of pop culture and genuine fans who have their finger on the pulse of what’s hot among even the most niche fan, Bioworld is a perfect case study of doing licensing right. Named a Leading Licensee year after year by
, Bioworld sets the gold standard on product ideation, development and collaboration.
To implement its Fandom Forever approach, the company hires
To learn more about Bioworld’s passionate staff, fan-centric mission and unyielding dedication to authenticity,click here to watch Bioworld’s Powering Fandom video
and hear directly from the people behind some of your favorite products.
“The powering fandom video is really all about empowering employees in every department across every brand – sales, IT, our licensing team and operations,” says Beth Taylor, director, licensing and new business, Bioworld, in an upcoming interview with “The Licensing Mixtape.” “No matter what role you are in the company, or what job title it is, you really want to be a part of something bigger. Anyone can have the next big idea and can make it happen. The only real requirement is passion.”
To dive even deeper into the journey from property to product,
spoke with key Bioworld Merchandising executives – Jennifer Staley, vice president, licensing, and Beth Taylor, director, licensing and new business – in a brand-new episode of “The Licensing Mixtape,” which debuts on Monday, Feb. 22.
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