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Bioworld: Powering Fandom Everywhere

Learn how leading lifestyle licensee Bioworld Merchandising is captivating fans through consumer products.

License Global

February 17, 2021

2 Min Read

We are all a fan of something. Whether you grew up cheering on your hometown sports team, following your favorite band from city to city or spending endless hours playing video games or streaming your favorite anime series ­– fandom is a part of all of our lives. In licensing, organically tapping into those fan connections can translate into immeasurable success. The trick for any successful licensee is to identify those hot, deeply-resonant properties – and then authentically bring them to life via consumer products – and Bioworld Merchandising is doing just that.

Armed with a legion of 500-plus staffers who are experts of pop culture and genuine fans who have their finger on the pulse of what’s hot among even the most niche fan, Bioworld is a perfect case study of doing licensing right. Named a Leading Licensee year after year by License Global, Bioworld sets the gold standard on product ideation, development and collaboration.

To implement its Fandom Forever approach, the company hires authentic, passionate fans who are deeply embedded in pop culture and deliver lines of consumer products that nobody else can offer. The company’s product lines – spanning major properties in partnership with major entertainment licensors –  deliver exactly what fans want using state-of-the-art technology and meeting fans at all possible touchpoints.

To learn more about Bioworld’s passionate staff, fan-centric mission and unyielding dedication to authenticity, click here to watch Bioworld’s Powering Fandom video and hear directly from the people behind some of your favorite products.

“The powering fandom video is really all about empowering employees in every department across every brand – sales, IT, our licensing team and operations,” says Beth Taylor, director, licensing and new business, Bioworld, in an upcoming interview with “The Licensing Mixtape.” “No matter what role you are in the company, or what job title it is, you really want to be a part of something bigger. Anyone can have the next big idea and can make it happen. The only real requirement is passion.”

To dive even deeper into the journey from property to product, License Global spoke with key Bioworld Merchandising executives – Jennifer Staley, vice president, licensing, and Beth Taylor, director, licensing and new business – in a brand-new episode of “The Licensing Mixtape,” which debuts on Monday, Feb. 22.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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