Bioworld Enters the ‘Killzone’

Bioworld will kick start the collaboration with adult apparel and accessories based on SCEE’s “Killzone: Shadow Fall” first-person shooter game.

Products in the range will include t-shirts, hoodies, dog tags, wallets, baseball caps and wrist cuffs. The collection will launch at retail and online outlets this month to coincide with the release of the game on the new PlayStation4 Nov. 29.

Bioworld Europe is also developing lifestyle ranges for some of SCEE’s best-selling video game properties including LittleBigPlanet, inFAMOUS: Second Son, The Last of Us, Beyond and Tearaway, which will begin rolling out at retail in 2014.

“Our partnership with Bioworld Europe is part of an ongoing strategy to select licensees that will strengthen the presence of our brands throughout Europe, and I have