Hot Topic has tapped Billboard to launch a limited-edition collection inspired by music culture.
The new range includes 50 T-shirt designs fusing pop culture trends with historic influences.
The partnership marks the Billboard brand’s first domestic licensing launch after joining P-MRC Holdings, a joint venture between MRC and Penske Media Corporation, in September 2020. Artifect, a consumer-facing consulting firm, brokered the agreement.
“Music has the power to drive different aspects of culture, especially fashion,” says Julian Holguin, president, Billboard. “We’re thrilled to partner with Hot Topic, a retailer known for its celebration of individuality, to honor music’s unique influence and share Billboard’s content with fans through exciting verticals.”
The full Billboard collection is now available exclusively on HotTopic.com.