Billboard, Hot Topic Unite to Launch Collection of Pop Culture & Music T-shirts

Collection will include 50 different designs.
License Global

April 29, 2021


Hot Topic has tapped Billboard to launch a limited-edition collection inspired by music culture.

The new range includes 50 T-shirt designs fusing pop culture trends with historic influences.

The partnership marks the Billboard brand’s first domestic licensing launch after joining P-MRC Holdings, a joint venture between MRC and Penske Media Corporation, in September 2020. Artifect, a consumer-facing consulting firm, brokered the agreement.

“Music has the power to drive different aspects of culture, especially fashion,” says Julian Holguin, president, Billboard. “We’re thrilled to partner with Hot Topic, a retailer known for its celebration of individuality, to honor music’s unique influence and share Billboard’s content with fans through exciting verticals.”

The full Billboard collection is now available exclusively on

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