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Billboard, Hot Topic Unite to Launch Collection of Pop Culture & Music T-shirts

Collection will include 50 different designs.

License Global

April 29, 2021

1 Min Read
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Hot Topic has tapped Billboard to launch a limited-edition collection inspired by music culture.

The new range includes 50 T-shirt designs fusing pop culture trends with historic influences.

The partnership marks the Billboard brand’s first domestic licensing launch after joining P-MRC Holdings, a joint venture between MRC and Penske Media Corporation, in September 2020. Artifect, a consumer-facing consulting firm, brokered the agreement.

“Music has the power to drive different aspects of culture, especially fashion,” says Julian Holguin, president, Billboard. “We’re thrilled to partner with Hot Topic, a retailer known for its celebration of individuality, to honor music’s unique influence and share Billboard’s content with fans through exciting verticals.”

The full Billboard collection is now available exclusively on HotTopic.com.

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BillboardHot Topic

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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