New “beer-flavored” apparel makes the scene.

License Global

July 9, 2021

1 Min Read

Billabong and Budweiser have collaborated on an apparel collection. aunched on June 15, it includes a range of boardshorts, T-shirts, button-down wovens, jackets, fleece and accessories. Built for summer moments, the collection features Billabong team rider Eithan Osborne as he gives us a glimpse into a summer day (and night) well spent in Ventura, complete with friends and a surprise backyard set by Los Angeles, Calif. underground punk rock band, The Paranoyds.

“Working with the Budweiser team and their endlessly deep well of iconic art and designs was as fun as it gets,” says Brad Lancaster, vice president of creative, Billabong. “A cooler full of ice-cold Budweiser is always our beer of choice whether we’re hanging at the beach or at a backyard concert venue, and we couldn’t be prouder of the collection.”

This collaboration comes through Billabong LAB, a division that supports artists, musicians, designers and photographers. Billabong x Budweiser is available globally at select specialty retailers and online at

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like