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Billabong Rocks Out with Metallica in New Collab

Rock band makes its way to the surfwear sector with another Billabong collab.

Billabong has announced their latest collection featuring album artwork from metal band Metallica. The Billabong x Metallica 2019-2020 collection will release in five product deliveries – each designed according to a different album and theme – through March.

The collection’s original Oct. 22 launch date marked the 30th anniversary of Metallica’s self-titled 1991 album also known as ‘The Black Album’.

“For myself, the exhilaration of heavy metal and the exhilaration of riding a wave are one and the same,” says Kirk Hammett, lead guitarist, Metallica. “The new collaboration reflects this incredible feeling.”

Pieces in the Billabong x Metallica 2019-2020 collection will feature artwork from five of Metallica’s most popular albums  and include original concept art by artist Pushead. The collection will include t-shirts and long sleeve shirts crafted from 100% combed ring-spun cotton, boardshorts made from recycled plastics, hooded fleece, cotton corduroy jackets and full graphic-print neoprene wetsuits.

It’s not the first time Billabong joined forces with Metallica. In 2007, the surf brand enlisted James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo to create a collection featuring Andy Irons as the hero athlete. 

The relationship between Metallica and Andy Irons, who passed away in 2010, will also be celebrated in one of the new Billabong x Metallica 2019-2020 releases. A portion of the proceeds from that collection will help support the Andy Irons Foundation in its youth outreach efforts.

“We’re so excited to draw on Billabong’s long-time relationship with Metallica to celebrate their tremendous impact on surf culture through this premium collection,” adds Evan Slater, vice president global marketing, Billabong. “Combining Metallica’s genre-defining album artwork and Billabong LAB’s forward-thinking apparel and wetsuit designs adds up to something far greater than the sum of all parts. We’re blown away with the results.”

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