Fleischer Studios and brand licensing agency Global Icons have announced a limited-edition Betty Boop Pride T-shirt in partnership with retailer Fred Segal.
The limited-edition T-shirt celebrates the lesbian, gay, bisexual, transgender and queer (LGBTQ+) community, bearing "Proud to Be Me" in Pride colors. In addition, Betty Boop is emblazoned on the shirt wearing a biker outfit.
The Los Angeles-based store will carry the T-shirt starting June 8, with all sales going to GLAAD, the LGBTQ+ media advocacy organization.
"Our team at Fleischer Studios is delighted and moved that Betty Boop will be a part of this meaningful celebration," says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. "Betty's universal messages of self-awareness, kindness, acceptance, love and courage are as important as ever. We think that this tee's 'Proud to Be Me' message will be inspirational to many."
In partnership with GLAAD, former "RuPaul's Drag Race" contestant Peppermint will be joining a livestream on Talkshop.live to bring continued awareness to LGBTQ+ rights. Viewers will have the opportunity to buy the Betty Boop T-shirt during the livestream, as well as an opportunity to donate to GLAAD at checkout. The livestream will be hosted on June 16 at 7 p.m. EST on Talkshop.live/search/glaad.
The T-shirt will be available in-store at all Fred Segal retailers, online at Fredsegal.com and on Talkshop.live throughout June.