Betty Boop, Betsey Johnson Launch Fashion Campaign for a Cause

The #LoveYourHeart campaign will see proceeds from limited-edition t-shirts benefit the Katz Institute for women’s health.

License Global

January 30, 2020

1 Min Read

In honor of Betty Boop’s 90th anniversary, King Features Syndicate has announced that Fleischer Studios-owned Betty Boop and fashion designer Betsey Johnson have teamed up to debut limited-edition t-shirts promoting women’s heart health. 

“Betty Boop has been the biggest inspiration to me forever,” says designer Betsey Johnson. “Comical, cute, happy, sweet…and sexy. I love her, and I’ll do anything to support taking care of your heart. I recently had open heart surgery at Cedars-Sinai, and I feel like a million bucks. Now I have a double whammy of support for breast cancer and heart health. I’m honored to be part of this event and to create a tee that helps support women’s health.”

The #LoveYourHeart campaign will see proceeds from the limited-edition t-shirts benefit the Katz Institute for women’s health.

The tee also commemorates the 17th annual Red Dress Awards, hosted by Woman’s Day magazine, an event that recognizes advocates and organizations who help American women take charge of their heart health. Betty Boop and Johnson will walk the red carpet together at the event on Feb. 4.  Johnson will also make an on-stage appearance to speak about her own experience with heart health.

Fans can nab the t-shirt here now through the end of March 2020. Those looking to do even more social good can share the tee on social with #LoveYourHeart to encourage those around them to also take action.

Read more about:

Betsey JohnsonBetty Boop

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like