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August 18, 2022
The assortment will feature a wide range of products that will launch online over the course of three days and include putters, wedges, headcovers, metal accessories, bags and apparel, as well as the first-ever Monopoly board game machined entirely from one piece of metal.
“Playing Monopoly with my family was an absolute staple growing up in the Bettinardi household, like many kids around the country,” says Sam Bettinardi, president, Bettinardi Golf. “It’s all about nostalgia, and I really wanted to bring Monopoly’s iconic designs and branding, with the fun factor of what we do at The Hive to not only our customers but Monopoly’s fanatical customer base as well. The iconic game pieces, colorways and characters, along with our own beloved Bettinardi icons, made the design process exciting, but also endless with the amount of fun we had designing this amazing release.”
Lately, Hasbro has been coming up with new ways for fans to interact with the board game. In June, Hasbro and Varsity Tutors launched a program that uses aspects of the game to teach young consumers financial literacy through an interactive camp format.
"At Hasbro, we bring our brands to life through compelling, diverse partnerships to create the world's best play and entertainment experiences, which is why we’re thrilled to partner with Bettinardi to introduce Monopoly to a whole new audience,” says Casey Collins, head, licensed consumer products and business development, Hasbro. “Monopoly is enjoyed by more than one billion players across the globe with fans being able to engage with the brand through many different avenues, and now upping their golf style and game with Bettinardi.”
This limited-edition collaboration will be launched across three days beginning on Aug. 23.
Hasbro is exhibiting at Brand Licensing Europe. Register for the event here.
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