Benrus Salutes Small Leather Goods

Lyft brands Group has entered into an agreement with WDM Footwear & Accessories to design and manufacture small leather goods, under its Benrus brand.

License Global, Content Editor

June 7, 2018

1 Min Read

Under the terms of the agreement, WDM Footwear & Accessories will develop a 24-piece line for men and women that celebrates the brand’s aesthetic and military history. 

 “I’m really pleased to be working with Mark and the WDM team.  Their robust relationships with factories and tanneries are unprecedented and perfectly suited to execute the uncompromising quality of the Benrus brand," says Sara Fernstrom, chief executive officer, Lyft Brands Group. 

The Benrus collection by WDM will have a soft launch on Benrus.com this fall with a wide release set for spring 2019. 

“WDM is excited to partner with Lyft Brands Group on licensing Benrus leather accessories,” says Mark Kohlenberg, chief executive officer, WDM. “Benrus’ history as an iconic brand representing quality workmanship and premium materials fits perfectly within our bespoke product selection and handmade leather goods.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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