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Lyft brands Group has entered into an agreement with WDM Footwear & Accessories to design and manufacture small leather goods, under its Benrus brand.
June 7, 2018
Under the terms of the agreement, WDM Footwear & Accessories will develop a 24-piece line for men and women that celebrates the brand’s aesthetic and military history.
“I’m really pleased to be working with Mark and the WDM team. Their robust relationships with factories and tanneries are unprecedented and perfectly suited to execute the uncompromising quality of the Benrus brand," says Sara Fernstrom, chief executive officer, Lyft Brands Group.
The Benrus collection by WDM will have a soft launch on Benrus.com this fall with a wide release set for spring 2019.
“WDM is excited to partner with Lyft Brands Group on licensing Benrus leather accessories,” says Mark Kohlenberg, chief executive officer, WDM. “Benrus’ history as an iconic brand representing quality workmanship and premium materials fits perfectly within our bespoke product selection and handmade leather goods.”
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