The new showroom will provide buyers and stylists access to new pieces from the military-inspired brand.

NORTH AMERICA–American military and lifestyle brand Benrus, a subsidiary of Lyft Brand Group, has opened a new showroom in New York City.

The Manhattan-based showroom will serve as the Benrus headquarters and will provide fashion buyers and stylists access to new and upcoming pieces.

Benrus has also partnered with Craftwork Deign Co. to launch a e-commerce website, which is scheduled to launch this month.