Benetton to Feature Nick Brands

Nickelodeon-Viacom Consumer Products and fashion brand United Colors of Benetton unveiled a new kids apparel collaboration featuring Nickelodeon's “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles.”

April 6, 2018

The collection will debut with the “SpongeBob SquarePants” line in July 2015.

“Benetton is one of the world’s leading fashion retailers, with an excellent reputation of creating accessible styles for the whole family,” says Ron Johnson, executive vice president, Nickelodeon Viacom International Consumer Products. “We are sure the combination of their great design and Nickelodeon’s favorite characters will delight kids and families around the globe.”

The new kids collections will feature Nickelodeon’s properties across several categories including t-shirts, pajamas, intimates, tops, pants, leggings, shorts, skirts, accessories, footwear, headwear and even homewares and stationery.

Products will be available in Benetton stores in major countries and territories across Europe and the rest

of the world (excluding the U.S.).