Ben 10's Cousin Gwen Gets Fashion Line

Cartoon Network Asia Pacific has unveiled a clothing and accessories line called Gwen collection and inspired by Gwen Tennyson, the adventurous cousin of Ben Tennyson, the hero of its "Ben 10" series.The collection is designed for active girls a

April 6, 2018

The collection is designed for active girls ages 5 to 12, and reflects Gwen's love of adventure and her casual style. It will make its global debut in Australia via national retailer Big W this month and will continue its Asia Pacific rollout throughout 2010.

"The Gwen range was developed after market feedback showed that the Ben 10 brand was able to captivate girls who could identify with Gwen," says Dulce Lim-Chen, vice president of Asia Pacific for Cartoon Network Enterprises. "It was a natural next step to extend the Gwen experience beyond TV and into retail to cater to this market."

The range includes graphic tees, hooded tops, dresses and pajama sets, and each piece of clothing features the Gwen name and character motif in Gwen's signature colors of blue, orange and purple. Later, a wide

range of accessories including shoes, bags and hair accessories; publishing titles such as story, coloring and activity books; home decoration; back-to-school gear; novelty collection of toys, games, puzzles and electronics; and outdoor gear will be launched.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.