The collection is designed for active girls ages 5 to 12, and reflects Gwen's love of adventure and her casual style. It will make its global debut in Australia via national retailer Big W this month and will continue its Asia Pacific rollout throughout 2010.
"The Gwen range was developed after market feedback showed that the Ben 10 brand was able to captivate girls who could identify with Gwen," says Dulce Lim-Chen, vice president of Asia Pacific for Cartoon Network Enterprises. "It was a natural next step to extend the Gwen experience beyond TV and into retail to cater to this market."
The range includes graphic tees, hooded tops, dresses and pajama sets, and each piece of clothing features the Gwen name and character motif in Gwen's signature colors of blue, orange and purple. Later, a wide
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