Belk Debuts 'Project Runway' Winner Line

Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.

April 6, 2018

Belk Debuts 'Project Runway' Winner Line

Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.

The opportunity to collaborate with Belk was part of Streater's prize package for winning the fashion reality competition.

"'Project Runway' gave us a platform that we didn't have before," says John Thomas, executive vice president of private brands, Belk, who served as a guest judge on one episode of the show. "It gave us more credibility with a national audience, showed we're serious about fashion and created more awareness about our brand. We were happy to play such an integral part of the show, and now we're thrilled to work with Dom on her collection designed specifically for the Belk customer. She's a talented apparel designer who also created her own prints for the collection."

The collection, called Dom, includes four dresses, a shirt and pants, now available in 30 Belk locations in the U.S.

"There was a definite learning curve as I merged my Northeast design aesthetic

with the more laid back and feminine style of the Southern woman," says Streater. "The Belk team helped me ensure my designs would appeal to the Southern lifestyle, and I'm so happy with how the final version turned out."

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