April 6, 2018
ABG pairs top model with its lifestyle brand for an exclusive capsule.
This partnership is the first of its kind since ABG acquired the Juicy brand in late 2014.
Prinsloo is already the face of the I Am Juicy Couture fragrance campaign. The Behati x Juicy Couture Black Label collection will focus on travel wear that will fuse streetwear and athleisure aesthetics. The collection will launch worldwide in April 2016.
“We are thrilled to combine forces with Behati Prinsloo on this special capsule,” says Nick Woodhouse, president and chief marketing officer, ABG. “Behati brings a fresh approach to Juicy Couture’s LA-inspired style. Her design sensibility combined with a tremendous global following make her an integral partner in Juicy’s 21st anniversary year.”
“I am excited for my first fashion collaboration,” says Prinsloo. “Juicy Couture is an iconic brand with a unique DNA and I’m looking forward to working with the team on developing
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