Beanstalx Baby Features Eric Carle, Miffy

The new collections will highlight both children’s brands as well as feature the company’s viscose from bamboo fabrication.

The company’s set of layette and fashion styles for spring/summer 2017 will hit major retailers, including Nordstrom and Von Maur, as well as better specialty apparel, gift and toy stores in the U.S. and Canada this month. Additional retail partners will be announced in the second quarter, including select partners in the U.K. for the World of Eric Carle collection.

“Combining our silky viscose from bamboo fabrication–which took nearly two years to perfect–with artwork from two of the world’s most beloved children’s authors, makes our playwear collections the only licensed lines of their kind in the market,” says Heather Jones, creative director and president, Beanstalx Baby.