Beanstalk Takes on Legwear Brand

Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.

April 6, 2018

Beanstalk Takes on Legwear Brand

Through strategic brand extensions, Hue will continue to engage its loyal consumers in new areas of the department stores where the brand is sold.

“This is a brand that has been such an important part of fashion culture and continues to innovate and convey both fun and fashion with its bold use of color," says Rachel Terrace, senior vice president of brand management, Beanstalk. "The goal of the program will be to develop fashionable products that reflect Hue’s creativity and to provide women with a fabulous and complete ensemble.”

Utilizing the core attributes and foundation of the brand, Beanstalk will seek best-in-class partners across categories including apparel, footwear, handbags, intimates and swimwear.

“We are delighted to announce our partnership with Beanstalk to further extend the Hue brand into new apparel and accessory categories,” says Julia Townsend, executive vice president and general manager,

Kayser-Roth, Hue’s parent company. “Hue has tremendous opportunity to become a multi-category lifestyle brand. Together we will stretch Hue’s fun, fresh, fashion positioning into new arenas.”

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