Beanstalk Signs Slate of New Deals for Clients

Stanley, Energizer and Guinness gain new partners.
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License Global

December 6, 2019


Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.


Stanley Continues Global Licensing Program with B&M


DIY brand Stanley has further cemented its relationship with U.K. value retailer B&M with the launch of a range of painting accessories exclusively available at B&M. The range includes nails and screws, paint brushes, sandpaper, buckets, gloves, all-purpose wipes, fillers and other accessories. The range is available in more than 600 B&M stores across the U.K.


Energizer Launches Solar Power and Energy Storage in Europe and Oceania


Energizer Brands has launched a new partnership with 8Star Energy in Australia for the Eveready, Energizer and Energizer Hardcase brands. The range, which consists of Eveready outdoor portable power, Energizer Hardcase outdoor portable power and Energizer home solar power, aids in the brand’s commitment to growing its sustainable footprint. The range will launch across Australia, New Zealand and Europe in Q1 and

Q2 2020.


Guinness Collaborates with Six Nations for Apparel Line

Beer brand Guinness has partnered with annual international rugby union competition The Six Nations Championship to launch a range of co-branded Guinness x Six Nations apparel to coincide with the event, taking place February through March 2020. The range, manufactured by Traditional Craft Limited, consists of co-branded tops, hoodies and accessories for both performance and casualwear. Guinness Six Nations apparel will be available at retailers including the Guinness Storehouse, Intersport Elvery’s and Sportfolio.

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