Sponsored By

Beanstalk Signs Slate of New Deals for Clients

Stanley, Energizer and Guinness gain new partners.

License Global

December 6, 2019

1 Min Read

Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.


Stanley Continues Global Licensing Program with B&M


DIY brand Stanley has further cemented its relationship with U.K. value retailer B&M with the launch of a range of painting accessories exclusively available at B&M. The range includes nails and screws, paint brushes, sandpaper, buckets, gloves, all-purpose wipes, fillers and other accessories. The range is available in more than 600 B&M stores across the U.K.


Energizer Launches Solar Power and Energy Storage in Europe and Oceania


Energizer Brands has launched a new partnership with 8Star Energy in Australia for the Eveready, Energizer and Energizer Hardcase brands. The range, which consists of Eveready outdoor portable power, Energizer Hardcase outdoor portable power and Energizer home solar power, aids in the brand’s commitment to growing its sustainable footprint. The range will launch across Australia, New Zealand and Europe in Q1 and Q2 2020.


Guinness Collaborates with Six Nations for Apparel Line

Beer brand Guinness has partnered with annual international rugby union competition The Six Nations Championship to launch a range of co-branded Guinness x Six Nations apparel to coincide with the event, taking place February through March 2020. The range, manufactured by Traditional Craft Limited, consists of co-branded tops, hoodies and accessories for both performance and casualwear. Guinness Six Nations apparel will be available at retailers including the Guinness Storehouse, Intersport Elvery’s and Sportfolio.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like