The Beano Debuts Asos Fashion Line

The Beano and DC Thomson Consumer Products announced the first ever The Beano menswear line exclusively on fashion online store Asos this month.

April 6, 2018

The Beano Debuts Asos Fashion Line

The Beano and DC Thomson Consumer Products announced the first ever The Beano menswear line exclusively on fashion online store Asos this month.

Developed and manufactured by British design firm N16 Vintage, under the brand name Reclaimed Vintage, which specializes in working with vintage garments, the fashion-forward line celebrates the best of British and taps in to the trends of punk heritage, 80s rebellion and nostalgia while uniting with The Beano’s rebellious and menacing spirit.

Available for young men, the line includes t-shirts, shirts and outerwear, which are either vintage inspired or original reclaimed garments featuring iconic imagery and details drawn from The Beano archives. The range is a selection of 16 pieces, which includes a Russian military Breton tee complete with original labeling, vintage denim shirt with embroidery detailed pocket, long-line signature black and red checked shirt and a bomber jacket with all-over comic strip print.  

Launching on Asos this month, the

 new collection will appeal to fans and fashion conscious males while also offering customers fresh and quirky gift ideas for the Fall/ Winter and holiday seasons.

“We’re always exploring new ways of working with The Beano’s iconic artwork and the collaboration with N16 Vintage is a fantastic complement to our growing adult apparel range, showing what can be done with the archive but interpreted with a modern twist,” says Tim Collins, head of brands, DC Thomson.  “They join a growing list of partners including Poetic Gem, Fabric Flavours, Truffleshuffle, Blues Clothing and Licensing Awards 2014 winner, Dr Martens for its innovative branded shoe line.”

“We are thrilled to be able to unite our signature fashion look with a classic vintage icon, and confident that the collection will be a major hit this season,” says Josephine Beckett, managing director, N16 Vintage.

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