April 6, 2018
Using innovative scent technology the limited edition BCBGMaxAzria for Magnum Belgian Chocolate wrap is inspired by the indulgent scent of Magnum ice cream bars.
The fashion accessory will be available as a gift with purchase in select BCBGMaxAzria stores across the U.S. this summer.
"In fashion, we focus so much on sight and touch," says Lubov Azria, chief creative officer, BCBGMaxAzria. "The design of the wrap was inspired by the smooth feel of chocolate and the visual of a melting Magnum Double Caramel Ice Cream bar. But to find a way to incorporate the aroma as well means the BCBGMaxAzria for MAGNUM Belgian Chocolate wrap has taken fashion beyond the realm of the visual and tactile, giving everyone a new and innovative way to experience fashion as a true feast of the senses."
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