BBC Studios Expands ‘Hey Duggee’ Apparel Lines

Three new entities have signed on to expand “Hey Duggee’s” soft lines portfolio.

License Global

June 24, 2020

2 Min Read

BBC Studios announced that its “Hey Duggee” soft lines portfolio is expanding in the U.K.

Existing nightwear and essentials licensees Aykroyd & Sons and TDP Textiles have recently signed daywear rights for “Hey Duggee” and Amscan International is on board to create dress up and partyware for the animated preschool brand. 

Aykroyd & Son’s and TDP Textiles’ “Hey Duggee” nightwear is stocked by TU, Asda, Tesco,, Morrisons and Matalan. Their new licensed daywear range is expected to hit retail in autumn/winter 2020. 

 “As an existing licensee, we know how important ‘Hey Duggee’ is in the preschool market,” says Dean Greasley, licensing director, TDP Textiles. “To add daywear to our existing product range is a significant strategic move for TDP and Aykroyds. Our relationship with BBC Studios goes from strength to strength and we are all delighted.”

Amscan International’s partyware range is expected to be available for customers to buy from autumn/winter 2020 and their dress up range is scheduled to follow in spring/summer 2021.

“We are thrilled to have Amscan on board, with their partyware and dress up range a ‘Hey Duggee’ themed kids parties will be sewn up,” says Anita Majhu, senior licensing and brand partnerships manager, BBC Studios. “It’s always great to expand existing deals with valued licensees as well as welcome new partners. Consequently, I am delighted our relationship with Aykroyd & Sons and TDP Textiles has expanded for ‘Hey Duggee.’”

The expansion of BBC Studios’ existing deal with Aykroyd & Sons and TDP Textiles, and signing Amscan, further enhances “Hey Duggee’s” soft lines portfolio. Current partners include Roy Lowe & Sons for socks, William Lamb for footwear and bags, Blues Clothing and Fashion U.K. for daywear and ING Designs for art, stationery and activity products. 

Brand new episodes of “Hey Duggee” season 3 are currently airing weekdays on CBeebies and are available on BBC iPlayer. BBC Studios also recently launched an official Pinterest page earlier this year.

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License Global

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