Barbie's 60th Keeps on Rolling with Liverpool Pop-Up

New pop-up includes face-painting, fashion and new products inspired by Mattel’s iconic doll.

License Global

October 30, 2019

1 Min Read

A new fashion pop-up at Liverpool ONE brings a new experience to Barbie fans in the U.K.

Featuring face-painting, fashion and new products, including the latest mini-me mother-daughter consumer goods, the new Barbie store is bringing kids new items each week.

Running through Oct. 27, the pop-up is targeted at young girls and adults across the region. The new fashion pop-up offers the chance to take photos in the life-size Barbie box, take part in the glitter face paint station and shop for a range of kids’ badges, t-shirts, hair accessories and more.

This is the second Barbie celebration to take place in Liverpool this year, following the 60-year-old fashion icon’s You Can Be Anything party earlier this year dedicated to the potential of every girl.

Read more about:

Barbie

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like