The collection, aimed at young girls, boasts 10 pieces and includes shirts and tank tops in Barbie’s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items. All pieces in the collection are under $30.
After filing Chapter 11 late last year, the retailer recently reached a deal to sell its assets for $81 million.
The “stalking horse bidder” is a consortium made up of Brookfield Properties, Simon Property Group and brand management firm Authentic Brands Group.
“With Forever 21, we do think there is a business there,” said David Simon, chief executive officer, Simon Property Group,
“But it has to be turned around... We’ve got our work ahead of us. But if we are successful... we will make money at Forever 21. We make these investments for the sole purpose of we think
The sale includes all of the retailer’s remaining stores and its beauty line RileyRose, among other assets.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.