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April 6, 2018
Retailer Banana Republic has partnered with New York socialite Olivia Palermo to debut a series of pop-up shops to celebrate its spring 2017 collection.
As the retailer’s global style ambassador, Palermo has curated a distinctive pop-up experience that will reflect her style from both an interiors and fashion perspective. Additionally, an assortment of Banana Republic and third-party products personally picked by Palermo will remain in the pop-up shops throughout the year.
Meanwhile, to further expand the partnership, Palermo and Banana Republic will also reveal a fall 2017 capsule collection at New York Fashion Week in September.
“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”
The new pop-up shops will launch in three Banana Republic locations–SoHo in New York City, The Grove in Los Angeles and Grant Street in San Francisco–on Feb. 9.
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