Balenciaga, adidas Collaborate on Cobranded Collection

adidas struts the catwalk with Balenciaga.

License Global

November 8, 2022

1 Min Read
adidas and Balenciaga tracksuit and crewneck.
adidas x Balenciaga tracksuit and crewneck. adidas

Balenciaga and adidas have teamed up to release a collaborative collection. The pieces combine elements of sportswear and fashion that is part of both brands’ creative vision. It was first seen on the runway during the Balenciaga spring ’23 collection presentation on the New York Stock Exchange’s trading floor. 

Within the Balenciaga x adidas collection, a tracksuit is reimagined as business attire, complete with high-heeled Pantashoes; athletic equipment and sneakers from both brands are reinvented as hybrid products; T-shirts, baggy jeans, the Hourglass Bag and signature Balenciaga jewelry styles get the adidas Three Stripe treatment as well. 

Balenciaga x adidas launched in selected Balenciaga and adidas stores, on, and in a series of exclusive pop-ups in Bangkok, Dubai, Los Angeles, Osaka, Seoul, Tokyo and Toronto that opened on Nov. 3. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like