Authentic Partners with Peerless on the Growth of Hickey Freeman

Peerless aims to extend the brand to new generations.
License Global

January 5, 2023

Authentic Brands Group logo.
Authentic Brands Group logo.Authentic Brands Group

Authentic Brands Group announced a partnership with Peerless Clothing (Peerless) for Hickey Freeman. Through the long-term agreement, Peerless will design, manufacture and distribute Hickey Freeman tailored clothing in the U.S., Canada and Mexico. 

Hickey Freeman is a historic American menswear brand. The new agreement with Peerless supports the company’s goal to reinforce Hickey Freeman’s position in tailored clothing while extending the brand to a new generation. 

“We are very pleased to announce our newest partnership with Peerless for Hickey Freeman,” says Jarrod Weber, group president, lifestyle, chief brand officer,


. “Alvin Segal, who passed away last year, built Peerless into one of the largest and most prestigious tailored clothing companies with an impressive stable of designer labels. Dan Orwig, president, Peerless and Douglas Raicek, executive vice president and principal, Peerless, are doing an incredible job upholding and extending the company’s legacy of unmatched tailored clothing expertise, unwavering dedication to its brand partners and strong retail relationship. We are confident that through our partnership with Peerless, Hickey Freeman will continue to deliver the same high quality and value for which the brand is known and loved.” 


and Peerless have enjoyed a strategic and successful partnership

spanning many of Authentic’s brands, including Hart Schaffner Marx men’s and boy’s tailored clothing, Van Heusen men’s tailored clothing and outerwear and Shaquille O’Neal XLG men’s tailored clothing. Authentic and Peerless are also preparing to announce a partnership for Brooks Brothers kids in the coming weeks. 

“We are thrilled to welcome Hickey Freeman to Peerless,” says Dan Orwig, president, Peerless. “Our shared vision with Authentic is to uphold Hickey Freeman’s commitment to the art of fine tailoring. Hickey Freeman is an enduring American heritage brand, and we are excited to partner with Authentic to help progress the brand’s long-term strategy and legacy.” 

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