Authentic Partners with Peerless on the Growth of Hickey Freeman

Peerless aims to extend the brand to new generations.

License Global

January 5, 2023

2 Min Read
Authentic Brands Group logo.
Authentic Brands Group logo.Authentic Brands Group

Authentic Brands Group announced a partnership with Peerless Clothing (Peerless) for Hickey Freeman. Through the long-term agreement, Peerless will design, manufacture and distribute Hickey Freeman tailored clothing in the U.S., Canada and Mexico. 

Hickey Freeman is a historic American menswear brand. The new agreement with Peerless supports the company’s goal to reinforce Hickey Freeman’s position in tailored clothing while extending the brand to a new generation. 

“We are very pleased to announce our newest partnership with Peerless for Hickey Freeman,” says Jarrod Weber, group president, lifestyle, chief brand officer, Authentic. “Alvin Segal, who passed away last year, built Peerless into one of the largest and most prestigious tailored clothing companies with an impressive stable of designer labels. Dan Orwig, president, Peerless and Douglas Raicek, executive vice president and principal, Peerless, are doing an incredible job upholding and extending the company’s legacy of unmatched tailored clothing expertise, unwavering dedication to its brand partners and strong retail relationship. We are confident that through our partnership with Peerless, Hickey Freeman will continue to deliver the same high quality and value for which the brand is known and loved.” 

Related:Authentic Brands Group Partners with Sport Dimension to Introduce Nautica Seascooters

Authentic and Peerless have enjoyed a strategic and successful partnership spanning many of Authentic’s brands, including Hart Schaffner Marx men’s and boy’s tailored clothing, Van Heusen men’s tailored clothing and outerwear and Shaquille O’Neal XLG men’s tailored clothing. Authentic and Peerless are also preparing to announce a partnership for Brooks Brothers kids in the coming weeks. 

“We are thrilled to welcome Hickey Freeman to Peerless,” says Dan Orwig, president, Peerless. “Our shared vision with Authentic is to uphold Hickey Freeman’s commitment to the art of fine tailoring. Hickey Freeman is an enduring American heritage brand, and we are excited to partner with Authentic to help progress the brand’s long-term strategy and legacy.” 

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like