Authentic Announces New Licensing Partners

Authentic Brands Group (Authentic) has announced it has established three foundational licensing partners for Ted Baker, securing the future of the brand in the U.S. and Canada. The new lineup includes United Legwear & Apparel Co. (ULAC), BCI Brands and Peerless Clothing.

“Ted Baker is an iconic high street brand known throughout the world for its classic British designs,” says Jarrod Weber, global president, sports and lifestyle, Authentic. “Establishing a new and vibrant core business in the U.S. and Canada is an essential building block for the revitalization of this brand. Today we announced strategic partnerships with three esteemed Authentic partners that will reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers across the U.S. and Canada.”

ULAC will design and manufacture the Ted Baker-branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and  Tedbaker.ca for the U.S. and Canada.

“We are thrilled to join forces with Authentic for Ted Baker,” says Christopher Volpe, chief operating and financial officer, ULAC. “We look forward to bringing our deep understanding of the men’s sportswear market, as well as our commitment to product innovation to fuel the brand’s growth and success.”

Also in menswear, Authentic has signed a long-term agreement with Peerless, which will design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the U.S. and Canada.

“Peerless has a remarkable ability to develop tailored clothing in the right fit and price point for every brand they become associated with,” adds Weber. “They continue to demonstrate their end-to-end solution capabilities to the market through our existing partnerships across Authentic’s brands, including Vince, Hart Schaffner Marx, Hickey Freeman, Van Heusen and Izod, among others, and we look forward to welcoming them to Ted Baker.” 

“Peerless is honored to partner with Authentic to elevate Ted Baker’s tailored clothing and outerwear categories in the U.S. and Canada,” says Dan Orwig, president, Peerless Clothing. “We share the brand’s unwavering commitment to quality and craftsmanship, ensuring that the brand’s offerings remain exceptional.”

BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the U.S. and Canada.

“We are particularly enthusiastic about the future of Ted Baker womenswear and are pleased to continue our long-standing relationship with BCI Brands on this endeavor,” says Weber. “We work closely with BCI’s brilliant team on Vince Camuto and are confident that this partnership will mark a new milestone for Ted Baker in womenswear and drive growth for the brand.” 

“We’re delighted to use our expertise in women’s sportswear, dresses and denim to carry on the legacy of Ted Baker’s unique British style and attention to detail,” says Ariel Chaus, chief executive officer, BCI Brands. “Ted Baker is an exciting addition to our expanding brand portfolio, and we look forward to growing the business and our partnership with Authentic.”

Further details on Ted Baker’s global partner network are expected in the coming months.