Authentic and Fleet Street Announce Partnership for Frye

Partnership will focus on outerwear and swimwear.

License Global

February 3, 2023

1 Min Read
Authentic logo.
Authentic logo. Authentic

Authentic Brands Group (Authentic) has announced a partnership with wholesale and retail company, Fleet Street. Through the agreement, Fleet Street will be Frye’s design, manufacturing and distribution partner for outerwear (excluding leather) and swimwear for men and women. The products will be available at a wide range of department stores, specialty retailers, and online across the U.S. and Canada. 

“We are thrilled to announce our partnership with Fleet Street for Frye swimwear and outerwear,” says Christina Martin Pieper, executive vice president, brand, lifestyle, Authentic. “Frye has a 160-year history of delivering American inspired craftsmanship and I am confident that with their expertise in sourcing, design and manufacturing Fleet Street is the best partner to bring these two new categories to market keeping the brand’s DNA intact.” 

The men’s and women’s outerwear and swimwear assortments will be available for purchase later this year. 

“We are excited to partner with Authentic on the launch of Frye outerwear and swimwear for women and men,” says Manny Haber, chief executive officer and president, Fleet Street. “Design, quality and teamwork come naturally to us as we look forward to expanding on the heritage of the Frye brand and drive long-term success at retail.” 

Related:Global Citizen, Authentic Announce Partnership for Brand Activations and Consumer Products

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License Global

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