Unilever Australia’s Streets brand has partnered with Cotton On for a summer fashion range for men and women.

The new line features ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice.  Asembl brokered the deal following the recent appointment of the company as Unilever Australia’s brand extension agency.

“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia,” says Samantha Jarmul, brand manager, Australia, Unilever. “Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favorite ice-cream brands than with tees, singlets and accessories from Cotton On.  We are thrilled with this deal Asemblhas brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for!”

The Cotton On x Streets collection includes tees and singlets for him and her, summer accessories including towels and flip flops and sleepwear for those hot summer nights.

“The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favorite, Cotton On,” says Justin Watson, managing director, Asembl. “With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages.”