Asembl Pairs Bundaberg Rum with Ringers Western

Apparel collection includes pieces for men and women, along with cattle tags.
License Global

January 17, 2023

Bundaberg Rum x Ringers Western work shirt.
Bundaberg Rum x Ringers Western work shirt. Asembl


has launched an alliance for Bundaberg Rum with Australian country clothing brand, Ringers Western.

Available exclusively on the Ringers Western website, the contemporary range for women and men taps into Bundaberg Rum’s Aussie heritage and has been inspired by Ringers Western’s beginnings on a cattle station in the Kimberley of Western Australia.   

The range includes Bundaberg Rum branded caps, unisex T-shirts, crop tees, work shirts, party shirts and swim and denim shorts. The range also includes cattle tags.   

“Without a doubt, both Bundaberg Rum and Ringers Western are truly iconic brands with a profound Aussie heritage, so we are thrilled to have reigned in this partnership on behalf of Bundaberg Rum,” says Justin Watson, managing director, Asembl. “This extensive, stylish and contemporary apparel range for men and women truly captures the spirit of good times.”  

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