, has secured a direct-to-retail partnership for designer Ellie Whittaker with Australian family fashion retailer, Best&Less. The partnership will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories with the retailer.
This first range features six key prints – Native Birds, Animal Instinct, Seascape, Beach Shack, Weekend Palms and Gumdrops, each connected with a personal memory from Whittaker’s childhood and inspired by her Queensland home and coastal lifestyle.
Styles range across clothing including T-shirts, shirts, dresses, swimwear, accessories, sleepwear and underwear.
“We are beyond thrilled to secure this direct-to-retail partnership for Ellie Whittaker with Best&Less – kicking off with a fabulous summer 22/23 collection which is now in-stores and online,” says Justin Watson, managing director, Asembl. “Testament to Best&Less’s strong commitment to Australian designers, Ellie’s first summer 22/23 collection for the
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