Artistory, an art and cultural IP specialist, has licensed global creative rights excluding China to the Spanish footwear brand, uin, for launching a new collection in partnership with the National Gallery Company, London.  

“uin Art Travel Shoes is determined to create a new category of travel shoes, combining simple while natural and comfortable products with creative artistic patterns,” says Fernando Acevedo, co-founder and chief designer, uin. “We are excited to set forth on this timeless journey together with images of the National Gallery’s masterpieces.”  

The DTC brand, known for its art-inspired footwear, has chosen Artistory creatives inspired by classics housed in the National Gallery, London, by the great artists of Impressionism: Vincent van Gogh, Claude Monet, Georges Seurat and Edgar Degas. The exclusive collection entitled “A Timeless Journey” combines Artistory’s contemporary take on masterpieces such as Vincent Van Gogh’s “Sunflowers” and Monet’s “The Water Lily Pond” with uin’s footwear. 

“We’re delighted to be working with uin on this collaboration with the National Gallery Company and look forward to joining this timeless journey with our partners, witnessing art stories travelling the world,” says Yizan He, founder and chief executive officer, Artistory.