Aritzia has announced its best-selling puffer jacket, The Super Puff, is coming to locations in New York City and Los Angeles this fall through two exclusive pop-up boutiques.
In New York, The Super Puff pop-up will kick-off a long-term lease of the former Dean & DeLuca space at Broadway and Prince in Soho. In Los Angeles, Aritzia will pop-up in the landmark building at Melrose Avenue and Crescent Heights Boulevard that was previously held by Fred Segal. Both boutiques will showcase the full assortment of Super Puffs for both men and women. This marks the first time The Super Puff will be available in stand-alone shopping experience outside of Aritzia's boutiques and online at Aritzia’s website.