Argos to Bring Cherokee to U.K.

Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.

April 6, 2018

Argos to Bring Cherokee to U.K.

Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos, a subsidiary of Home Retail Group, to launch Cherokee lifestyle products in its stores and online.

The broad family-oriented assortment of Cherokee offerings will launch on the Argos website, in its catalog and in more than 750 stores across the U.K. and Ireland this fall. Among the fashion categories that will be included are clothing, accessories and footwear.

“We are looking forward to the continued globalization of the Cherokee brand through our new partnership with Argos," says Henry Stupp, chief executive officer, Cherokee Global Brands. "The U.K. market in particular enjoys extremely high awareness and consumer satisfaction with Cherokee-branded products. The collaboration with Argos online, via catalogs and in-store, will provide a great home with a successful, growth-oriented partner that is able to fully realize the potential of our brand in a region where strong consumer demand has proven to exist for high-quality, Cherokee fashion at affordable prices.”

Cherokee’s

debut at Argos will be accompanied by a fully integrated marketing campaign that will include in-store signage, social media and consumer-focused promotions.

“One of the strategies in our transformation program is to broaden our product ranges and bring on board more great brands that our customers know and want," says David Robinson, chief operating officer, Argos. "Cherokee is already a well-established clothing brand with U.K. shoppers, and we are pleased to be able to offer our customers convenient, nationwide access to a range of quality Cherokee products later this year.”

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