Streetwear brand, Hours, has debuted an apparel collection featuring the comic book character, Archie Andrews.  

The capsule collection includes apparel and accessories for both men and women with modern silhouettes, including drop shoulder hoodies, drop shoulder T-shirts, a leather sleeve varsity jacket, flat brim caps and socks.  

The partnership between Archie Comics and Hours was brokered by Archie Comics' licensing agent, King Features Syndicate, a unit of Hearst and their Canadian agent, Segal Licensing.  

“Archie Comics is excited to partner with Hours on this excellent collection that unites our brands,” says Jon Goldwater, chief executive officer, Archie Comics. “We look forward to seeing great success together.” 

Hoodies from the Archie collection.

 “Archie has been a mainstay in pop culture for a very long time and a perfect alignment for us to collaborate with such an iconic property,” says Roman Hessary, owner, Hours. “The comics were a big part of us growing up and we're honored to be reimagining the classic Archie characters through the Hours lens."

Recent collaborations for Archie and the gang include Kate Spade New York, Unique Vintage and Keds. 

“Archie and his friends at Riverdale High are ingrained in pop culture, particularly among younger audiences,” says Jarred Goro, vice president, licensing, North America, King Features. “While Hours is a newer streetwear brand on the scene, they are already making big waves with their trend-forward yet affordable approach, and we are looking forward to seeing the reaction from fans.” 

The Archie Comics x Hours capsule collection is available now exclusively at HoursCollection.com.