The deal was brokered by the band’s merchandising partner, Global Merchandising Services. It was inspired by the Sunset Strip in L.A. and its history of excess.
The collection includes a range of t-shirts, hats and sweatshirts that utilizes the band’s fifth studio album,
as inspiration. The apparel comes during the 30th anniversary of the album, and its skyrocket to #1 on the Billboard 200.
The first AMIRI collection was an exclusive capsule line launched in 2014 as a collaboration with Maxfield. Less than four years later, the brand has expanded to more than 90 global retailers.
This isn’t the first time AMIRI has partnered with a well-known rock band. In the past, AMIRI provided an iteration of Guns ‘N’ Roses’ musical identity through fashion. Other collaborations have included Renzo Rosso’s OTB holding, which recently took a minority stake inthe fashion brand.
Mötley Crüe has expanded theirlicensed program
over the years into multiple categories besides fashion. Mötley Crüe-themed products have included books, jewelry, homeware, Funko Pop! Dolls and holiday collections.
The Mötley Crüe x AMIRI pre-collection range is available onamiri.com
as well as through other retailers like revivemi.com.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.