AE invites customers to shop RE/AE and experience its selection of curated vintage via a shoppable AR lens on Snapchat.

License Global

April 13, 2023

2 Min Read
The RE/AE Snapchat pop-up.
The RE/AE Snapchat pop-up.AEO

American Eagle Outfitters has launched RE/AE, a resale shop of secondhand and exclusive vintage American Eagle (AE) clothing, curated by the brand, and available for purchase at RE/AE is powered by thredUP’s Resale-as-a-Service (RaaS), which enables the fashion brands and retailers to deliver customizable, scalable resale experiences to their customers. 

AE has once again teamed up with Snapchat for a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece RE/AE collection. 

The RE/AE Snapchat pop-up allows users to view the collection through an exclusive AR shopping Lens. Arranged as a vintage store, AE pieces will be displayed throughout the space for users to explore. They can click on select products for details on the item and learn more about their impact with secondhand sustainability information woven throughout the experience.  

“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” says Jennifer Foyle, president and chief creative officer, AE and Aerie. “Standing behind our commitment to help create a more sustainable future, the partnership with thredUP innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”

Related:E.L.F. Partners with American Eagle

RE/AE includes AE styles from as early as the ’80s ranging from jeans and dresses to mini-skirts, jackets, accessories and more. All priced between $10 and $40, RE/AE includes all-gender clothing.  

“American Eagle is a mainstay brand among younger generations, and its core customer base is actively engaged in apparel resale,” says James Reinhart, chief executive officer, thredUP. “Eighty-three percent of Gen Z have shopped or are open to shopping secondhand apparel, which is a massive opportunity for the brand. We’re proud to support American Eagle through RaaS as the company innovates to serve its customers and meet sustainability goals.” 

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License Global

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