AlphaTauri Becomes Fashion Apparel Supplier of Formula 1

Formula 1 has announced a multiyear collaboration with AlphaTauri that will see Red Bull’s fashion brand become the official premium fashion apparel supplier of Formula 1. In the two-year deal, AlphaTauri will supply uniforms to all F1 personnel at the circuit, including senior staff and F1 presenters.  

“We are very pleased to announce that AlphaTauri will be the apparel supplier to Formula 1 with their modern and stylish clothing being worn by our staff during the races,” says Stefano Domenicali, president and chief executive officer, Formula 1. “Formula 1 is the perfect environment to develop fashion in its unique landscape of sport and entertainment.”  

“Fashion and Formula 1 have formed a fantastic symbiose for decades already,” says Ahmet Mercan, chief executive officer, AlphaTauri. “Our partnership is perfect and allows fantastic synergies as we share a common mindset. Innovation is our driving element.”