“We are very pleased to announce that AlphaTauri will be the apparel supplier to Formula 1 with their modern and stylish clothing being worn by our staff during the races,” says Stefano Domenicali, president and chief executive officer, Formula 1. “Formula 1 is the perfect environment to develop fashion in its unique landscape of sport and entertainment.”
“Fashion and Formula 1 have formed a fantastic symbiose for decades already,” says Ahmet Mercan, chief executive officer, AlphaTauri. “Our partnership is perfect and allows fantastic synergies as we share a common mindset. Innovation is our driving element.”
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