Alife, Champion, Urban Outfitters Team for HBCU Merch

The ad campaign is inspired by HBCU homecomings and features HBCU alumni.

February 10, 2021

Champion and Urban Outfitters are teaming with New York's streetwear-turned-lifestyle brand Alife to celebrate Historically Black Colleges and Universities,

Nylon

reports. The three brands collaborated on a series of hoodies representing more than 20 HBCUs, including Hampton University, Howard University, Morehouse College and Florida A&M University.

"I am thrilled that this collection, which celebrates all of the culture, community and connectivity which an HBCU experience brings, is being showcased by Urban Outfitters and Champion,” Treis Hill, partner, Alife and Hampton University alum, said in an official statement.

The ad campaign is inspired by HBCU homecomings, and the photos were shot by and star exclusively HBCU alumni.

In addition, Urban Outfitters has announced its new UO Summer Class '21 initiative. The initiative invites five students from participating HBCUs to take part in the company's 10-week paid internship program where they will work with the buying team on a piece of school

merch designed by Champion and receive one-on-one mentoring with Urban Outfitters leadership.

The collection is now available on both Urban Outfitters and Alife's websites.