Aldo to Make Joe Fresh Footwear

Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.

April 6, 2018

Aldo to Make Joe Fresh Footwear

Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.

The global agreement encompasses women's, men's and kids' footwear, with the first Joe Fresh products from Aldo set to launch in spring 2016.

"Collaborating with a leading Canadian footwear maker affords us the opportunity to create an expanded shoe assortment with all the style, quality and value customers expect from Joe Fresh," says Mario Grauso, president, Joe Fresh. "The Aldo Group's best-in-class expertise in the category will bring a new level of design, production and distribution to this rapidly growing segment of the Joe Fresh business. We see powerful growth opportunities in footwear for both new and existing channels of Joe Fresh distribution."

This new initiative is designed to accelerate the growth of the Joe Fresh footwear business in its freestanding stores, grocery locations, e-commerce sites, wholesale and international businesses. Joe

Fresh shops within top Loblaw locations will undergo a large-scale redesign and renovation later this year, which will include new, dedicated zones for women's, men's and children's footwear.

"We are thrilled to be the exclusive footwear supplier to such an exciting and dynamic brand like Joe Fresh," says Nicholas F. Martire, vice president, Aldo Product Services. "APS will have a team dedicated to the design, development and direct sourcing all of the footwear for Joe Fresh globally. By leveraging the ALDO Group's 40-plus years of experience in footwear, APS will be able to help Joe Fresh bring to life their global strategy and vision."

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