License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Adidas, Peloton Ride into Sportswear Deal

adidaspeloton.png
Peloton instructors designed the collection with Adidas to empower users and fitness enthusiasts.

Adidas and Peloton have officially entered into an ongoing international partnership aimed to further foster a sense of community and acceptance, while empowering people to be the best version of themselves.

“Never aim to fit in,” says Ally Love, instructor, Peloton. “Always be willing to stand out. That is us setting precedence. That is us encouraging everyone to uniquely be themselves and celebrate differences.”

The partnership will begin with the adidas x Peloton SS21 collection, a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The instructors were involved in the design process to help develop a co-creation model. The collection marks Peloton’s first-ever instructor-designed global-level collaboration.

“There was so much that went into this collection,” says Robin Arzón, instructor, Peloton. “You can see each of our personalities shine through. This community is an inspiration to us, and we made this so that anyone can feel confident and empowered every time they wear one of these pieces.”

The colorful line of apparel has nods to a ‘90s attitude, featuring bold, neon hues and inspirational text graphics. The collection includes a range of sizing from XS-2X and designs spanning men’s, women’s and unisex styles.

“My inspiration for the Adidas x Peloton collection was rooted in self-love and inspiring others to do the same,” says Cody Rigsby, instructor, Peloton. “This is a versatile collection that encourages our members to work out how they want to, when they want to.”

The launch will also include a series of on-demand classes, available now on the Peloton Bike, Bike+ and the Peloton App, as well as a live class celebrating the collection drop on March 25.

On March 18, to engage with the global fitness community, Adidas hosted exclusive Creators Club content, featuring a Creators Club members raffle. Members who sign-up will be entered to win select apparel from the collection and a 1:1 virtual styling session with Ally Love or Cody Rigsby, with winners selected on March 25.

The 11-piece collection will include tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers. It will be available starting March 25 on adidas.com/peloton, in select adidas retailers, apparel.onepeloton.com and in select Peloton showrooms.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish